Our Story
Vienna Domani is a female-led jewelry brand recognized for its unique designs, effortless feel, and innovative accessibility while maintaining quality in every product. Founded by Canadian teen Nicole Cowl (19) in 2024, Vienna Domani was born from the search for jewelry that feels personal, effortless, and made for real life. Each piece is hand-designed by Nicole with the intention of bringing meaning and thoughtfulness to everyday. Her designs blend dainty minimalism with touches of creative expression through the use of delicate cubic zirconia crystals. Nicole designs with the intention of creating pieces that will be worn, loved and cherished every day. Since its launch, Vienna Domani has been recognized by publishers including CBC Radio, CanadianSME, and She & Success Business Magazine. Nicole was also honored with the 2025 Young Entrepreneur of the Year award for her innovation and dedication to building the brand.
About Nicole Cowl
Vienna Domani was founded by Canadian designer Nicole Cowl, whose connection to jewelry began at eight years old, creating pieces from wire and craft beads. By sixteen, she had progressed to silversmithing, working with real metals and traditional techniques that shaped her approach to design. The brand began in 2024 during Nicole’s final year of high school, when a vivid dream about building a jewelry brand shifted the direction of her life and led her to pursue her craft professionally.
Graduating in a small town in the Rocky Mountains of Canada, Nicole was influenced by a slower, more outdoor oriented lifestyle. This way of living shaped her desire to create jewelry that feels refined and personal, while also being made to handle everyday wear. This balance of beauty, durability, and accessibility is rarely seen in the jewelry space.
Today, Nicole designs each piece by hand, working closely with manufacturers to bring her ideas from sketchbook to life. Each piece is created to be worn daily and to become part of customers routines.
